Monday, April 23, 2007

TOPIC: EXCEPTIONAL GROWTH FOR PARISIAN HOTELS

The passage is a very interesting article; it highlights readers about the progress of hotel and hotel market in a specified European country (France).

Revealing to them, some of the major hotels expansion in the capital of France, Paris with their names and room rates.

Hotels like the 3 stars and 4 stars with their room revenue growth which is higher than that of September. The page also show how many Parisian hotel benefits from major event like the “Mondial de l’automobile” , Fashion week, FIAL (Modern Art Fair), “Prix de l’arc de Triumph” and many more .

To add few things the page also makes us aware that several “design/concept” hotels are under development outside of Paris.

View the article
REVENUE MANAGEMENT TEAM EXERCISE

By Marian Aduke DELON
and Myriam LOISELEUR

OUR FIRST SITE


1. Who is the target customer group for the reseller site?

The target customer is all travellers who are looking for a unique and stylish experience.


2. What is the “reach” of the site, how do you know?

It’s their own sources used for the website. They suscribe to www.googleanalytics.com and to www.availpro.com, and also to last minute offers. We find it in the view source.

3. What is the hotel image projected by the site, what types of hotels are listed?

The hotel image projected is the following: a design and trendy image.
The types of hotels listed are : _ luxury hotels
_ design hotels
_ small contemporary boutique hotels
_ avantgarde superior hotels
_ oriental resort hotels
_ charming house hotels.

4. Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

For this website, we didn’t find anything concerning this kind of advantages.

OUR SECONDE SITE

1. Who is the target customer group for the reseller site?

The targeted customers are well-off people.

2. What is the “reach” of the site, how do you know?

For this website, we didn’t find the sources.

3. What is the hotel image projected by the site, what types of hotels are listed?

The site is a classic website for charming hotels. It doesn’t reflect the style of the hotels represented.
The types of hotels listed are: _ luxury hotels
_ 2 star hotels
_ 3 star hotels

4. Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

Concerning the distribution, we have found a membership program which enables hoteliers to get the following benefits:
_ 50% of the net commission made by “Hotelclub” on each booking.
_ free registration to this reseller
_ technical and marketing assistance offered
_ the fact to build hotel’s brand freely.
OUR THIRD SITE

1. Who is the target customer group for the reseller site?

The target customers are couples, people who love travelling light, adventurers, young travellers, families, businessmen, and students.

2. What is the “reach” of the site, how do you know?

This website is inspired by the following sources: http://www.googleanalytics.com/ , http://www.prima-posizione.it/ , http://www.trenet.it/ .

3. What is the hotel image projected by the site, what types of hotels are listed?

This site doesn’t reflect all categories of hotels provided. It reflects only the fact that it deals with cheap hotels.
The types of hotels listed are: _ youth hostels
_ 1 star hotels
_ 2 star hotels
_ 3 star hotels

4. Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

As far as the distribution is concerned, this website has established a special partnership which enables your hotel to:
_ get a free adv. Banner,
_ have a free registration and microsite There’s no charges for registration, administration, revisions, cessation. Your hotel also enjoys a free insertion of its profile and a free access to the online booking system, and you gain a free space for 6 photos and for a map.
CONCLUSION

Which reseller would you select for your hotel?

Firstly, we selected the hotel called “Ice Kube” for being our hotel for the following reason, it’s a real innovative and design concept. And for this reason, we chose the reseller “Avantgardehotels” which is the best choice to represent our hotel, because it’s trendy just like our hotel. This reseller reflects well our modern concept.
Topic: TOURISM AT AN ANGLE

TO ME THIS IS A VIDEO RELATED TO MY
CLASS R.MANAGEMENT. SO PLEASE ENJOY....

Thursday, April 19, 2007

MOBBIL TRAVEL GUIDE

After reading a classmate ‘s work Do Duy Linh this article is very interesting actually to me I do not think Mobil Travel Guide is 56% the best hotel guide rating on the website because if so, what will you say of Travelpost.com or Hotel.com and they target customer who are used with just typing single word for their search.

SEM/SEO (Search Engine Market/ Search Engine Optimization) they make use of goggle or yahoo.

Travelpost.com will be on their page number1 which to me save time and works very well than that of Mobiltravelguide.com and it’s not that easy to use or remember the name.

For travellers who are looking for the best guide rating hotel in internet, will not use firstly and easily mobiltravelguide.com. for it’s not that popular like priceline or Travelocity, which are known for best rated guarantee sites to lure customers from aggregator sites.
TOPIC: SHOULD THEY STAY OR SHOULD THEY GO?
By: JACK TURESKY AND NEKTARIA HAMISTER.

Latest industrial news, about hotel staff performing poorly. What is to be done with them?

This article informs us about the fact that if a staffs performs poorly maybe, there are good questions that needs to be asked and options that need to be considered before taking critique actions.

To me it’s a very good topic to read it has help me to understand some issues and what are the solution that need to be considered for improvement and attaining goals.

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TOPIC: ‘IT’S TIME TO THINK GREEN’ BY MR JIM BUTLER
(Author of www.hotellawblog.com)

This article informs us about the need to improve our environments with the new hotels that are being built today.

As I one’s said in class that we are the generation of qualities rather than quantities wish was the time of my parents; we are more interested in security of the product we use and not to forget that it has to be environmental friendly.

“What’s a green hotel” meaning green building, the materials are Eco friendly, the paints are non-toxic, if the system of energy is low, the building involve in recyclable or reusable materials etc.

To me it a very interesting article and gives me ideas for future concept. As it was said I think it’s time for us to think green all the time.


THE WORLD ECONOMIC FORUM

This is an article that treats the world economic in section of Technology.
In the development of technology worldwide in the travel and tourism industry
Very interesting concepts. Need to take time to read and be aware of all the measures that are use in improving operational business.
View article