"Blooking travel online using a single page user interface"

I have just read this aticle from UX MATTERS saying "Booking travel on line using a single page user interface". By Joost Willemsen.

Publiclished: November 20 2006.

Traditionally when a traveller wants to make a booking on line, he will make use of different website with multiple webpage and does not confirm his booking the first time he visite due to complexity.

Over the couple of years RIA-Rich Internet Application has been a hot topic They are now bigger with their customer and some travel booking clients, making use of the single page user interface will be an improving experience on the travel booking website. The multi-page travel site don't support customers well in their search in comparing price, evaluating, the class of service, regards to location of cars etc...

Talking about the complex of the user website, it will be of advantage to him the client making use of a single page web applications. Like only relevant controls and information will appear on the page those that are not needed will be hidden, can readily display new information or function by partially refreshing the page.

There are still some improvement to be made for example to keep the application as simple as possible, back ground noice and have useful function that might be needed. there are some special people that always want the best out of the best and might think they have missed a more perfect option etc... It's important to the hotel industries by enlarging his market potencial with new client that like to use the booking travel online...also the parcentage of customersbooking on line on their first visite will be more if using the single page...