Title: Consumer Generated Media, a threat or an opportunity?

To me this article is very interesting it's talking about CGM ( CONSUMER GENERATED MEDIA) How to make the best use of it. it's the use of Blogs, disscussion board, review website, video, etc... It's primarily for internet users apart from proffessionals. Is it an opportunity to promote hotel's products? or a threat that needs to be restrained?.

I find it very interesting because in a way it's free advert for a good product and let the weak ones be known or improve to meet up. There is as saying goes " if you can't beat them, join them. " At least for those who thinck CGM is a threat. I do not think it's a threat to a customer.

The way I see it, is that it will improve the percentage of on line booking. As it was said in the article for example in North America by 2007 almost one-third of all reservation in hospitality will be generated from online booking, it was only 25% in 2005. In Europe it will be more than 45%, in Africa will be increased too. To me I will say that CGM will be very vital for the Hospitality eBusiness, for futher information take a look at the reseach work of Mr. Max Starkov at http://www.Hospitalityebusiness.com to see his strategy.

The link is http://www.hotelmarketing.com/index.php/

content/article/061213_consumer_generat...