Title: RevPAR Still King. But GOPPAR On The Rise. From: Hotel Marketing Articles
By: Stacey Mieyal Higgins
Date: for wenesday 6 December 2006.
National Report stated that Hotels executives still remained and use RevPAR as the Standard metric. But also there is a metric that is coming out or let say "stepping into the light" called GOPPAR.(Gross Operating Profit Per Available Rooms)
Despite the fact that RevPAR has been founded since the early 1930's as one of the true measure of industry and property performance. On the other hand GOPPAR can sooner or Later make it's own MYTH.
Even if there are other metrics to promte YM and they can be very complex. GOPPAR is the one metric that "can take you to the bank" said by Mr Jim Rozell, senior director of revenue optimization at Carlson Hotels worldwide, to me, the man must know what he is talking about thought his experience.
It can be a good thing that GOPPAR can help in YM as well as the RevPAR. It's all beneficial for the industry that can make use of both metrics to optimize their YM(YIELD MANAGEMENT).To me RevPAR has come a long way and it's a good metric.
2 comments:
Tell me more about why you think GOP PAR is a good metric. Good starting comment, now more analysis.
If one look at www.hotelmotel.com/hotelmotel/article One can read that it is a good metric,I personnaly have no exprience of it but Mr Hanson PWC does at least with his experinec in the field must know what he is talking about.Also that there are about 30 other metrics being ussed... Marian
Post a Comment