CLASS 06/04 CMH 4B MOBILE ROLE IN HOTEL DISTRIBUTION

Today it’s a strategy of distribution use by hotelier to up grade the sale Marge of their revenue. Also known as The mobile internet reservation.
After research here are 2 channels for mobile hotel distribution among many others

The link to first one:
http://www.jounaldunet.com/0505/050504/ouvrehtetels.shtml

The link to second one:
http://www.jounalaldunet.com/0609/060919-fastbooking.shtml

How does it work?

The hotelier will have to work in collaboration’s with internet distribution e.g. FastBooking, Hotwire hotel, etc… Search engines like Google, Yahoo etc…

How does a hotel participate?

By providing to the customer the possibility to make the choice of destination, dates, number of clients, the category of hotel, the choice of single, double, triple, extra bed etc… and make it easy for the customer to pay with his bank card. The hotel has to make sure that updates are respected in terms of technology to follow up in the constant improvements, the search and the traffic of clients will not be too hampered.

Will Google lead the way…really?

Google the leader of search engines in the world their growth is very tremendous and they don’t irritate their user with adverts, since 2003 that they took off its still growing up “it is a Revolution”
They made a very big difference from all the other search engines out their; over 100 of different language ,variety of service research like Google earth, will be more important through our mobile phone just name it will be their on your phone yes to me they are leading the way far ahead.

FINAL EXAM ARTICLE – CONVERSATION WITH CUSTOMERS

1. What is meant by social sharing sites? Link to 2 examples.
It is the time of internet marketing; the strategy is to present latest trend and tactics available to customers today.

Examples:

(a) Hotel & lodging trends which help to find market research/analysis on the hotel & lodging industry http://www.marketigresearch.com

(b) Hotel view corporation which provide internet multimedia advertising for the hotel industry by providing video tours for their internet web sites, service are provided to the travel industry
http://www.hotelview.com

2. How do SS influence consumer’s choices? Link to 1 article to support your assessment.
Consumers as for now “our days” they want qualities so if the quality of service and value for money, providing with substantial evidence customer will go for it.

Example:

I am a holidaymaker looking for a place to go at a low budget. I saw/read in the internet recently that www.FastBooking.com is the leader in providing holiday package with value for my money.
Then with no energy or time wasted I will go for FastBooking.

3. How hotelier can best utilize social sharing trends to communicate with customers? Link 2 to examples.

By making use of the best, well known, easy to use site, as much as possible, search engines in the internet and it must correspond to their hotels.

Examples:

As I used in the first part of my exams that if my hotel is
http://www.kubehotel.com/kubehotel.html

My reseller site/advertising agencies will be
http://www.advengardehotels.com/

I will also make use of http://wwwgoogle.com

4. My opinion is that yes hotels can effectively establish an online conversation with customers but it will not be a live/direct media cause of time factors for international hotel, External/ Internal factors, seasons, price issues etc…

TOPIC: EXCEPTIONAL GROWTH FOR PARISIAN HOTELS

The passage is a very interesting article; it highlights readers about the progress of hotel and hotel market in a specified European country (France).

Revealing to them, some of the major hotels expansion in the capital of France, Paris with their names and room rates.

Hotels like the 3 stars and 4 stars with their room revenue growth which is higher than that of September. The page also show how many Parisian hotel benefits from major event like the “Mondial de l’automobile” , Fashion week, FIAL (Modern Art Fair), “Prix de l’arc de Triumph” and many more .

To add few things the page also makes us aware that several “design/concept” hotels are under development outside of Paris.

View the article

REVENUE MANAGEMENT TEAM EXERCISE

By Marian Aduke DELON
and Myriam LOISELEUR

OUR FIRST SITE


1. Who is the target customer group for the reseller site?

The target customer is all travellers who are looking for a unique and stylish experience.


2. What is the “reach” of the site, how do you know?

It’s their own sources used for the website. They suscribe to www.googleanalytics.com and to www.availpro.com, and also to last minute offers. We find it in the view source.

3. What is the hotel image projected by the site, what types of hotels are listed?

The hotel image projected is the following: a design and trendy image.
The types of hotels listed are : _ luxury hotels
_ design hotels
_ small contemporary boutique hotels
_ avantgarde superior hotels
_ oriental resort hotels
_ charming house hotels.

4. Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

For this website, we didn’t find anything concerning this kind of advantages.

OUR SECONDE SITE

1. Who is the target customer group for the reseller site?

The targeted customers are well-off people.

2. What is the “reach” of the site, how do you know?

For this website, we didn’t find the sources.

3. What is the hotel image projected by the site, what types of hotels are listed?

The site is a classic website for charming hotels. It doesn’t reflect the style of the hotels represented.
The types of hotels listed are: _ luxury hotels
_ 2 star hotels
_ 3 star hotels

4. Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

Concerning the distribution, we have found a membership program which enables hoteliers to get the following benefits:
_ 50% of the net commission made by “Hotelclub” on each booking.
_ free registration to this reseller
_ technical and marketing assistance offered
_ the fact to build hotel’s brand freely.

OUR THIRD SITE

1. Who is the target customer group for the reseller site?

The target customers are couples, people who love travelling light, adventurers, young travellers, families, businessmen, and students.

2. What is the “reach” of the site, how do you know?

This website is inspired by the following sources: http://www.googleanalytics.com/ , http://www.prima-posizione.it/ , http://www.trenet.it/ .

3. What is the hotel image projected by the site, what types of hotels are listed?

This site doesn’t reflect all categories of hotels provided. It reflects only the fact that it deals with cheap hotels.
The types of hotels listed are: _ youth hostels
_ 1 star hotels
_ 2 star hotels
_ 3 star hotels

4. Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

As far as the distribution is concerned, this website has established a special partnership which enables your hotel to:
_ get a free adv. Banner,
_ have a free registration and microsite There’s no charges for registration, administration, revisions, cessation. Your hotel also enjoys a free insertion of its profile and a free access to the online booking system, and you gain a free space for 6 photos and for a map.

CONCLUSION

Which reseller would you select for your hotel?

Firstly, we selected the hotel called “Ice Kube” for being our hotel for the following reason, it’s a real innovative and design concept. And for this reason, we chose the reseller “Avantgardehotels” which is the best choice to represent our hotel, because it’s trendy just like our hotel. This reseller reflects well our modern concept.

Topic: TOURISM AT AN ANGLE

TO ME THIS IS A VIDEO RELATED TO MY
CLASS R.MANAGEMENT. SO PLEASE ENJOY....

MOBBIL TRAVEL GUIDE

After reading a classmate ‘s work Do Duy Linh this article is very interesting actually to me I do not think Mobil Travel Guide is 56% the best hotel guide rating on the website because if so, what will you say of Travelpost.com or Hotel.com and they target customer who are used with just typing single word for their search.

SEM/SEO (Search Engine Market/ Search Engine Optimization) they make use of goggle or yahoo.

Travelpost.com will be on their page number1 which to me save time and works very well than that of Mobiltravelguide.com and it’s not that easy to use or remember the name.

For travellers who are looking for the best guide rating hotel in internet, will not use firstly and easily mobiltravelguide.com. for it’s not that popular like priceline or Travelocity, which are known for best rated guarantee sites to lure customers from aggregator sites.

TOPIC: SHOULD THEY STAY OR SHOULD THEY GO?
By: JACK TURESKY AND NEKTARIA HAMISTER.

Latest industrial news, about hotel staff performing poorly. What is to be done with them?

This article informs us about the fact that if a staffs performs poorly maybe, there are good questions that needs to be asked and options that need to be considered before taking critique actions.

To me it’s a very good topic to read it has help me to understand some issues and what are the solution that need to be considered for improvement and attaining goals.

View the article

TOPIC: ‘IT’S TIME TO THINK GREEN’ BY MR JIM BUTLER
(Author of www.hotellawblog.com)

This article informs us about the need to improve our environments with the new hotels that are being built today.

As I one’s said in class that we are the generation of qualities rather than quantities wish was the time of my parents; we are more interested in security of the product we use and not to forget that it has to be environmental friendly.

“What’s a green hotel” meaning green building, the materials are Eco friendly, the paints are non-toxic, if the system of energy is low, the building involve in recyclable or reusable materials etc.

To me it a very interesting article and gives me ideas for future concept. As it was said I think it’s time for us to think green all the time.

View the article

THE WORLD ECONOMIC FORUM

This is an article that treats the world economic in section of Technology.
In the development of technology worldwide in the travel and tourism industry
Very interesting concepts. Need to take time to read and be aware of all the measures that are use in improving operational business.

View article

COMMENT PUIS JE VOUS AIDER?

LE BLOG DU CMH

MEDIA IMPACT ON DESTNATION POSITIONING-ENOUGH OF THE BASHING, ENGAGE THEM by J. Ragsdale Hendrie

Communication includes the exchange of information between two or more parties. It can be carried out by different type of medium or various media platforms through a particular destination.

Presentation, the subject of communication can break itself into pieces of some of which include what we say, how we say it, where we are saying it, when we say it and how we choose to deliver the message to.
What we read, hear, see, sense and visualized are all influenced by the presence of media in our environment. Media has been in existence since creation and it has evaluated with nature and has gone through so many transformations until today.

Mostly the print media are moving frantically towards electronic delivery of news, events, advertising, music, cinema, Art, etc… understanding that how we receive information and how we choose to analyse these has changed dramatically.
Hospitality businesses have come to understand these, as have their representatives. The internet is now the most important type of media and the article informs us about the impact of media on Destination Positioning. My point of view is that the media is more of Andy Warhol; a good example is to take a look at the synergy of YouTube and google. View my link

FASTBOOKING ANNOUNCES THAT IT HAS ENTERED AGREEMENT WITH GLORIA INTERNATIONAL HOTELS.

Gloria International Hotel is a hotel development and management company in Hong Kong. Today they owned 16 properties around China and wish to own a global portfolio of up to 30 properties in the nest 5years to come. LINK

Fast Booking is a service company dedicated in helping Independent Hotels to develop their Internet Market Sales.

Today booking on line is another way of improving internet yield management and now that China and India are the nest global growth of the economic market. It’s a good way and opportunity for companies to express themselves. To me this article is very interesting because it’s related to my course work in promotional marketing. This kind of agreement is called Horizontal Integration. This company came to agreement due to the fact that they wish to sell their product in numerous markets, so this is a kind of solution to them.

AFTER READING A COMMENT MADE BY A CLASSMATE ON ANOTHER CLASS MATE’S WORK.

ANNA GODEFROY to MALANIE. I am commenting my point of view on her article. To me, I do not believe that “FTF will always stay the most powerful, wherever technology goes” quoting ANNA GODEFROY.

It will not stay powerful cause let face fact and reality today technology example video conference, web came, fax, email, phoning etc… are very important, vital and a convenient way to for hampered workers in the business world, not to talk of the spaceman using technology (web came) not FTF for month to communicate.

If I understood what Melanie wrote about her article very interesting, it’s not about the fact that people preferred FTF and FTF stay powerful, because there is no way for sure that we know how the customers made their booking directly for it can be by phone call, mailing, faxing and probably by FTF so to me FTF can’t stay powerful.

LUXURY HOTEL CEO LAURENCE GELLER RELEASES FICTONAL
“TELL ALL” DO NOT DISTURB.

View my article
Industry news informs us about Mr Laurence Geller new published book title:
“Do Not Disturb” Informs us of One Hotelier’s Rise to Power.

IT was said that in this book he was inspired by Laurence’s personnel experiences over decades in the international hotel. Well to me this must be an interesting book to read as it’s my give me some snapshots of an experienced person in the industry. It‘s a remarkable thing to participate in the contributions of “New Orleans rebuilding projects”.

DOUBLETREE EXPANDS CANADIAN PORTFOLIO WITH FULL-SERVICE HOTEL IN THE PROVINCE OF QUEBEC.

After reading This article about Doubletree Plaza Hotel Montreal celebrates 30years of hospitality with brand affiliation and a major Multi-Million-Dollar Hotel wide Renovation brings me back to “the top ten issues in the hospitality industry for 2007. I agree with this topic due to the fact that I am a Gen-X with different tastes and preference that is changing as I am aging. Now the GenX, the GenY, Millenniums, “Seniors” wants quality more than quantity. We are more “Ecomateur” making sure our environment is safe, not polluting, more economic use of energy etc… and if we take a look at this new splendid hotel from a different angle.

The” workers” then I will talk about “The Labour and Skill Shortages” it can be very difficult for the hotel to employ and retain a. qualified staff. It can be a big challenge for this kind of industry or any type of industry. Also I saw and read another topic “Innovation in Hospitality and Tourism by MIKE PETERS the information got from this book is very interesting. I can see/ understand the measures of product , service effect, work in hand or contributes to its objectives.