FINAL EXAM ARTICLE – CONVERSATION WITH CUSTOMERS
1. What is meant by social sharing sites? Link to 2 examples.
It is the time of internet marketing; the strategy is to present latest trend and tactics available to customers today.
Examples:
(a) Hotel & lodging trends which help to find market research/analysis on the hotel & lodging industry http://www.marketigresearch.com
(b) Hotel view corporation which provide internet multimedia advertising for the hotel industry by providing video tours for their internet web sites, service are provided to the travel industry
http://www.hotelview.com
2. How do SS influence consumer’s choices? Link to 1 article to support your assessment.
Consumers as for now “our days” they want qualities so if the quality of service and value for money, providing with substantial evidence customer will go for it.
Example:
I am a holidaymaker looking for a place to go at a low budget. I saw/read in the internet recently that www.FastBooking.com is the leader in providing holiday package with value for my money.
Then with no energy or time wasted I will go for FastBooking.
3. How hotelier can best utilize social sharing trends to communicate with customers? Link 2 to examples.
By making use of the best, well known, easy to use site, as much as possible, search engines in the internet and it must correspond to their hotels.
Examples:
As I used in the first part of my exams that if my hotel is
http://www.kubehotel.com/kubehotel.html
1. What is meant by social sharing sites? Link to 2 examples.
It is the time of internet marketing; the strategy is to present latest trend and tactics available to customers today.
Examples:
(a) Hotel & lodging trends which help to find market research/analysis on the hotel & lodging industry http://www.marketigresearch.com
(b) Hotel view corporation which provide internet multimedia advertising for the hotel industry by providing video tours for their internet web sites, service are provided to the travel industry
http://www.hotelview.com
2. How do SS influence consumer’s choices? Link to 1 article to support your assessment.
Consumers as for now “our days” they want qualities so if the quality of service and value for money, providing with substantial evidence customer will go for it.
Example:
I am a holidaymaker looking for a place to go at a low budget. I saw/read in the internet recently that www.FastBooking.com is the leader in providing holiday package with value for my money.
Then with no energy or time wasted I will go for FastBooking.
3. How hotelier can best utilize social sharing trends to communicate with customers? Link 2 to examples.
By making use of the best, well known, easy to use site, as much as possible, search engines in the internet and it must correspond to their hotels.
Examples:
As I used in the first part of my exams that if my hotel is
http://www.kubehotel.com/kubehotel.html
My reseller site/advertising agencies will be
http://www.advengardehotels.com/
I will also make use of http://wwwgoogle.com
4. My opinion is that yes hotels can effectively establish an online conversation with customers but it will not be a live/direct media cause of time factors for international hotel, External/ Internal factors, seasons, price issues etc…
http://www.advengardehotels.com/
I will also make use of http://wwwgoogle.com
4. My opinion is that yes hotels can effectively establish an online conversation with customers but it will not be a live/direct media cause of time factors for international hotel, External/ Internal factors, seasons, price issues etc…
