CLASS 06/04 CMH 4B MOBILE ROLE IN HOTEL DISTRIBUTION

Today it’s a strategy of distribution use by hotelier to up grade the sale Marge of their revenue. Also known as The mobile internet reservation.
After research here are 2 channels for mobile hotel distribution among many others

The link to first one:
http://www.jounaldunet.com/0505/050504/ouvrehtetels.shtml

The link to second one:
http://www.jounalaldunet.com/0609/060919-fastbooking.shtml

How does it work?

The hotelier will have to work in collaboration’s with internet distribution e.g. FastBooking, Hotwire hotel, etc… Search engines like Google, Yahoo etc…

How does a hotel participate?

By providing to the customer the possibility to make the choice of destination, dates, number of clients, the category of hotel, the choice of single, double, triple, extra bed etc… and make it easy for the customer to pay with his bank card. The hotel has to make sure that updates are respected in terms of technology to follow up in the constant improvements, the search and the traffic of clients will not be too hampered.

Will Google lead the way…really?

Google the leader of search engines in the world their growth is very tremendous and they don’t irritate their user with adverts, since 2003 that they took off its still growing up “it is a Revolution”
They made a very big difference from all the other search engines out their; over 100 of different language ,variety of service research like Google earth, will be more important through our mobile phone just name it will be their on your phone yes to me they are leading the way far ahead.

FINAL EXAM ARTICLE – CONVERSATION WITH CUSTOMERS

1. What is meant by social sharing sites? Link to 2 examples.
It is the time of internet marketing; the strategy is to present latest trend and tactics available to customers today.

Examples:

(a) Hotel & lodging trends which help to find market research/analysis on the hotel & lodging industry http://www.marketigresearch.com

(b) Hotel view corporation which provide internet multimedia advertising for the hotel industry by providing video tours for their internet web sites, service are provided to the travel industry
http://www.hotelview.com

2. How do SS influence consumer’s choices? Link to 1 article to support your assessment.
Consumers as for now “our days” they want qualities so if the quality of service and value for money, providing with substantial evidence customer will go for it.

Example:

I am a holidaymaker looking for a place to go at a low budget. I saw/read in the internet recently that www.FastBooking.com is the leader in providing holiday package with value for my money.
Then with no energy or time wasted I will go for FastBooking.

3. How hotelier can best utilize social sharing trends to communicate with customers? Link 2 to examples.

By making use of the best, well known, easy to use site, as much as possible, search engines in the internet and it must correspond to their hotels.

Examples:

As I used in the first part of my exams that if my hotel is
http://www.kubehotel.com/kubehotel.html

My reseller site/advertising agencies will be
http://www.advengardehotels.com/

I will also make use of http://wwwgoogle.com

4. My opinion is that yes hotels can effectively establish an online conversation with customers but it will not be a live/direct media cause of time factors for international hotel, External/ Internal factors, seasons, price issues etc…