Title: Consumer Generated Media, a threat or an opportunity?

To me this article is very interesting it's talking about CGM ( CONSUMER GENERATED MEDIA) How to make the best use of it. it's the use of Blogs, disscussion board, review website, video, etc... It's primarily for internet users apart from proffessionals. Is it an opportunity to promote hotel's products? or a threat that needs to be restrained?.

I find it very interesting because in a way it's free advert for a good product and let the weak ones be known or improve to meet up. There is as saying goes " if you can't beat them, join them. " At least for those who thinck CGM is a threat. I do not think it's a threat to a customer.

The way I see it, is that it will improve the percentage of on line booking. As it was said in the article for example in North America by 2007 almost one-third of all reservation in hospitality will be generated from online booking, it was only 25% in 2005. In Europe it will be more than 45%, in Africa will be increased too. To me I will say that CGM will be very vital for the Hospitality eBusiness, for futher information take a look at the reseach work of Mr. Max Starkov at http://www.Hospitalityebusiness.com to see his strategy.

The link is http://www.hotelmarketing.com/index.php/

content/article/061213_consumer_generat...

Title: Fashion, Flexibility Drive Hotel Design Trends

By: Stephanie Ricca

Date: For wenesday 13 December 2006.

Here is a picture of Ms Faith Taylor from Wyndham Hotel and Resorts. Ms Brooke Barrett from Deniham Hospitality Group. Talking about "Hotel Design is Trending towards modern, flexible room and common Space design." http://www.hotelmotel.com/hotelmotel/articleDetail.jsp?id=385605 "

To me it's a very intersting article . Yes! there are over a thousand brand new hotels not even talking about new ones under construction worldwide. They are different design trends that are being used everytime. Now in france it's "ART-TECH " is in Vogue now also the use of "NATURE," it has come a long way in the history of designs. Have a look at John Nouvel's work or Marc Rousseau's work it's a dream come true. From barock to futuristique or even 70,s the designs talk to the client.It's also good to be flexible, make it comes to harmoy with the space wanted. In an hotel, the achitectural design, landscaping and the interior decoration plays a very big role apart from the service and hospitality. In an hotel design trends factors, like money and effort has it say. Hotels that customized it's guests and his hotel with design trends, makes a big impact on the customers.

Title: RevPAR Still King. But GOPPAR On The Rise.

From: Hotel Marketing Articles

By: Stacey Mieyal Higgins

Date: for wenesday 6 December 2006.

National Report stated that Hotels executives still remained and use RevPAR as the Standard metric. But also there is a metric that is coming out or let say "stepping into the light" called GOPPAR.(Gross Operating Profit Per Available Rooms)

Despite the fact that RevPAR has been founded since the early 1930's as one of the true measure of industry and property performance. On the other hand GOPPAR can sooner or Later make it's own MYTH.

Even if there are other metrics to promte YM and they can be very complex. GOPPAR is the one metric that "can take you to the bank" said by Mr Jim Rozell, senior director of revenue optimization at Carlson Hotels worldwide, to me, the man must know what he is talking about thought his experience.

It can be a good thing that GOPPAR can help in YM as well as the RevPAR. It's all beneficial for the industry that can make use of both metrics to optimize their YM(YIELD MANAGEMENT).To me RevPAR has come a long way and it's a good metric.