Title: Consumer Generated Media, a threat or an opportunity?

To me this article is very interesting it's talking about CGM ( CONSUMER GENERATED MEDIA) How to make the best use of it. it's the use of Blogs, disscussion board, review website, video, etc... It's primarily for internet users apart from proffessionals. Is it an opportunity to promote hotel's products? or a threat that needs to be restrained?.

I find it very interesting because in a way it's free advert for a good product and let the weak ones be known or improve to meet up. There is as saying goes " if you can't beat them, join them. " At least for those who thinck CGM is a threat. I do not think it's a threat to a customer.

The way I see it, is that it will improve the percentage of on line booking. As it was said in the article for example in North America by 2007 almost one-third of all reservation in hospitality will be generated from online booking, it was only 25% in 2005. In Europe it will be more than 45%, in Africa will be increased too. To me I will say that CGM will be very vital for the Hospitality eBusiness, for futher information take a look at the reseach work of Mr. Max Starkov at http://www.Hospitalityebusiness.com to see his strategy.

The link is http://www.hotelmarketing.com/index.php/

content/article/061213_consumer_generat...

Title: Fashion, Flexibility Drive Hotel Design Trends

By: Stephanie Ricca

Date: For wenesday 13 December 2006.

Here is a picture of Ms Faith Taylor from Wyndham Hotel and Resorts. Ms Brooke Barrett from Deniham Hospitality Group. Talking about "Hotel Design is Trending towards modern, flexible room and common Space design." http://www.hotelmotel.com/hotelmotel/articleDetail.jsp?id=385605 "

To me it's a very intersting article . Yes! there are over a thousand brand new hotels not even talking about new ones under construction worldwide. They are different design trends that are being used everytime. Now in france it's "ART-TECH " is in Vogue now also the use of "NATURE," it has come a long way in the history of designs. Have a look at John Nouvel's work or Marc Rousseau's work it's a dream come true. From barock to futuristique or even 70,s the designs talk to the client.It's also good to be flexible, make it comes to harmoy with the space wanted. In an hotel, the achitectural design, landscaping and the interior decoration plays a very big role apart from the service and hospitality. In an hotel design trends factors, like money and effort has it say. Hotels that customized it's guests and his hotel with design trends, makes a big impact on the customers.

Title: RevPAR Still King. But GOPPAR On The Rise.

From: Hotel Marketing Articles

By: Stacey Mieyal Higgins

Date: for wenesday 6 December 2006.

National Report stated that Hotels executives still remained and use RevPAR as the Standard metric. But also there is a metric that is coming out or let say "stepping into the light" called GOPPAR.(Gross Operating Profit Per Available Rooms)

Despite the fact that RevPAR has been founded since the early 1930's as one of the true measure of industry and property performance. On the other hand GOPPAR can sooner or Later make it's own MYTH.

Even if there are other metrics to promte YM and they can be very complex. GOPPAR is the one metric that "can take you to the bank" said by Mr Jim Rozell, senior director of revenue optimization at Carlson Hotels worldwide, to me, the man must know what he is talking about thought his experience.

It can be a good thing that GOPPAR can help in YM as well as the RevPAR. It's all beneficial for the industry that can make use of both metrics to optimize their YM(YIELD MANAGEMENT).To me RevPAR has come a long way and it's a good metric.

Title: WHY HOTEL SHOULD CHARGE FOR INTERNET ACCESS?
From: Hotel Marketing Articles
By: Luke Mellors
Date: 27 november 2006.

The article talks about internet in hotels rooms, he agrees to the fact that hotels should be charging their clients, apart from the room rate and not too much, for the use of wi-fi in thier rooms.

There are some hotels that does it already. Some hotels are not pre occupied with what or whom is using the internet. It must have a parental control.There is the Ebultler that guides customers through differant destinations/activities the fact that these kind of service will need Yeld Management service.

If A hotel uses internet he has also to think of maintenance, service and a good quality brand equipement. Will it pay off in the long run? That's is my question? If he does not charge?. With all the new technique poping out everytime, will it not look negligence for an hotel with a good standing having a poor quality service and equipements in their rooms.

To me They should charge to keep up with cost of maintenance and to buy new products. Hotels must not impose it on the customers rather let them offer it as an extra service/package in which they charge a little more. So client will feel that he has a choice and he is being personalized, in todays industry it's very important to personalized " the client. "

"Blooking travel online using a single page user interface"

I have just read this aticle from UX MATTERS saying "Booking travel on line using a single page user interface". By Joost Willemsen.

Publiclished: November 20 2006.

Traditionally when a traveller wants to make a booking on line, he will make use of different website with multiple webpage and does not confirm his booking the first time he visite due to complexity.

Over the couple of years RIA-Rich Internet Application has been a hot topic They are now bigger with their customer and some travel booking clients, making use of the single page user interface will be an improving experience on the travel booking website. The multi-page travel site don't support customers well in their search in comparing price, evaluating, the class of service, regards to location of cars etc...

Talking about the complex of the user website, it will be of advantage to him the client making use of a single page web applications. Like only relevant controls and information will appear on the page those that are not needed will be hidden, can readily display new information or function by partially refreshing the page.

There are still some improvement to be made for example to keep the application as simple as possible, back ground noice and have useful function that might be needed. there are some special people that always want the best out of the best and might think they have missed a more perfect option etc... It's important to the hotel industries by enlarging his market potencial with new client that like to use the booking travel online...also the parcentage of customersbooking on line on their first visite will be more if using the single page...

16/11/06 Title: Hotel review websites a five star scam

By: Megan Kaesshaefer

From Times on line.

This article is intersting due to the fact that what Gareth Walsh and Steven Swinford wrote after investigation. About hotels having websites, from a simple bed and breakfast hotel to a four star hotel or palace.

some of these hotels might not have the requaired standing or hospitality not even talking about their staff, just because of their website, a one star hotel overnight can become a four star hotel. How can one be sure of what to meet or see after getting into some of these hotels?

Some of them are not what one will expert. It can be very confusing.

Very interesting to know that tecnology can be very good but not as reliable has the traditional publishing guide or marketing organisation. Why not create a website for customers that give feedback about hotels?

After reading an article:

Title: Hotel should live up to their promises

By:Roberta Nelry

To me it's very interesting to know that out there, their are people who will go at lent to do their job. letting customers be informed of what they are consuming. She was informing me of her experience in an hotel that was using hospitaliy and service as a means to attract their customers.The employee were not friendly, smilling and most of their propositions were less welcoming. In the end they made complains and did not wish to renew their experience in that hotel.So as she said "Beware of using hospitality and serevice as a disguise to get guest in the door". Instead of making scores they will endup scaring customers.